Made in Los Angeles


Alicia Estrada began her clothing company 17 years ago, with the idea to create vintage inspired dresses for all shapes and sizes.The idea to actually do this, came by accident and out of necessity, rather than a business plan, like they always say necessity is the mother of invention.   During Alicia’s high school and college years , Alicia would often visit thrift stores combing the racks and looking for 1950s, and 1960s style dresses.  To Alicia’s surprise, most of the vintage dresses were actually in size small or extra small.  Alicia has always been a bigger gal with curves, and therefore could hardly ever find vintage clothing that actually fit her.  So early on, Alicia began to alter the smaller retro dresses, by adding fabric down the underarms, and side seams to make the dresses actually fit.  Soon afterwards, Alicia took her sewing skills to another level and not only  began to alter retro clothing, but began to actually make her own drapes and patterns.  Alicia did not have an actual dress form to drape on, so she just draped the dresses on her sisters, since they were all pretty much the same size.  Soon everywhere she went, she was getting attention.  Thats where the name “Stop Staring!” came from.  While in college, she would make clothing out of any fabric and materials she could find. She made skirts and dresses out of bottle caps, and shower curtains. It was a very creative time and Alicia enjoyed the creative expression of making her own clothing.  Soon everyone began to stop and stare at her, so as a joke she painted in black “STOP STARING!” across the back of one of her homemade skirts.  Deep down in Alicia’s heart, she really enjoyed all the attention and wrote “Stop Staring!” as a joke.  Also, when she first started sewing, her style was very punk rock mixed with vintage, so she considered herself very anti fashion!  So as her sewing skills improved, so did her clientele base.  At first Alicia was just selling dresses to friends, but soon the word got around, and even boutique owners wanted to see her collection.  At the time, Alicia did not even know what a collection was, let alone sell to stores.  She decided to show her dresses to one of the boutique owners on Melrose, who had contacted her.  Next thing you know, Alicias designs were the number 1 seller in that boutique. Word got around, and more and more boutiques began to call her.  Its interesting to note though, that when Alicia started to sell to boutiques, most of her styles were punk and club wear inspired by 1960s retro.  But as a designer, Alicia has always marched to the beat of her own drum.  So when Alicia got bored with the 1960s era, she started designing dresses inspired by the 1950s.  This is when her collection really took off!  Soon, just about every vintage store in California, was calling her to stock her 50s vintage inspired dresses!  Alicia was one of the first designers to really focus her line of clothing based on the 1950s look. She named her dress line Stop Staring! because you really could not stop staring at her beautiful dresses.  Today, Alicia has inspired hundreds of companies to create their own vintage inspired dresses, fueling the retro look, but by far Alicia has been a leader and trail blazer in this industry!  Stop Staring! dresses are unmatched, and have the reputation of designing beautiful dresses with an excellent fit and quality that lasts!  This month Stop Staring! is opening its very own first boutique in the beautiful scenic town of Tehachapi, California.  The address is 108  W. Tehachapi Blvd., in Tehachapi, Calfornia.  This boutique will serve as a flagship store, to introduce dozens of Stop Staring! boutiques across America.  Alicia felt that after 17 years of filling 1000s of boutiques with her dresses, that it was finally time to roll out her own boutiques!  Alicia plans to fill her boutiques with not only her retro dresses, but also plans to design, jewelry, purses, and shoes, all under her famous label Stop Staring!  Come by and visit her new Stop Staring! boutique, located 2 hours north of Los Angeles, nestled in the beautiful mountain and farming community of Tehachapi California.  Make a day of it, as the drive is so scenic and beautiful, and there are plenty of beautiful antique shops and delicious places to eat! Come spend a day with us in the countryside!

The Stop Staring! boutique is open Wednesday – Sunday from 10am-5pm

We are closed on Monday and Tuesday.

The address is 108 W. Tehachapi Blvd, Tehachapi, Ca

Please call 213-627-1480 for directions.

The Grand Opening date is Friday March 9, 2018!

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